Bids are expected to fetch more than $4 billion.
This partnership marks the first ever movie integration for the brand.
GlaxoSmithKline (GSK) has shortlisted Nestle, Unilever and Coca-Cola for the second round of bidding for its Indian nutrition business.
Coke has mandated Citi to help them in the competitive bidding process expected to launch next week.
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While India is the second largest country after the US in terms of topline for GSK Consumer, the Gurgaon-based firm continues to depend heavily on…
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