The investment further will focus on creating transparent, more efficient and timely procedures for delivery logistics. The investment would also entail partner and rider recognition programs for better performance.
Swiggy has been steadily building its senior management team especially for the Swiggy Access with an aim to plug existing supply gaps in the marketplace
While reduced competition in India's food-tech space has led to returning sensibilities in terms of discounting, players such as Swiggy, Zomato and FoodPanda still have some way to go before they can turn profitable.
In the initial phase of the program, the brand has onboarded more than 500 partner restaurants and the number is expected to reach around 1500 in the next three months