The Gin-based RTD shots feature distillation incorporating Elderflower & Berries and Pink Grapefruit & Lime, while the Vodka-based options include Mandarin and Lime, Lychee, and Cinnamon.
The company plans to enter several new categories in open white spaces still untapped by the beverage majors over the next few years and has an ambition to reach ₹100 crore revenue run-rate by next year.
Heineken® Silver Draught Beer will be exclusively offered in upscale bars and pubs in Mumbai, Thane, and Pune in Maharashtra. Expansion into Karnataka is planned for the fiscal year 2024.
This strategic move aims to utilize the extensive global business expertise of these appointees as Bira 91 expands its operations both domestically and internationally.
The Magic Moments Vodka collection encompassing the Remix series like Verve line, Dazzle, and Vodka Cocktails, stands as Radico Khaitan's flagship brand.
The Sitara Barrel White Aged Rum is priced at INR 1200 for a 750 ml bottle in Goa, while the Sitara Botanical Spiced Rum is offered at INR 1350 for the same bottle size in the region.
In the first six months of the current financial year, Tilaknagar Industries grew 28 per cent, led by brandy as against a 3 to 4 per cent growth for the overall IMFL industry in the same period