Sweets & snacks maker Dadu’s aims to make global debut by mid-2020

The Hyderabad-based company is eyeing markets such as Singapore, Thailand, Dubai and eventually UK and US for its global foray.
  • vaishnavi News Editor
Dadu’s

Dadu’s, the sweets and snacks maker, is planning to make its international debut by mid-2020. The Hyderabad-based company is eyeing markets such as Singapore, Thailand, Dubai and eventually UK and US for its global foray.

Dadu’s is also investing Rs 30 crore in setting up a centralised kitchen as part of its plans to enter into the ready-to-eat segment by August 2020.

Rajesh Dadu, Managing Director of Dadu’s, said, “The company is close to clinching a deal to acquire 2.5 acres of land on Hyderabad’s outskirts for its proposed centralised kitchen that will not only make ready-to-eat items like items like frozen kulchas, parathas, samosas, packaged chole, rajma chawal as well as long-shelf-life products like pickles, relishes, snacks and sweets.”

“Once we have the centralised kitchen up and running, we intend to set up our outlets in Dubai, London, US, Singapore and Bangkok through the franchisee route. We also plan to have at least 20 branches of our contemporary cuisine fine dining brand Masala Republic in Hyderabad alone,” he added.

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