Subway launches campaign to promote fitness

With messages that include ‘Stay Fresh’ and ‘Keep Going’, Subway® India exhorts everyone to adhere to their fitness goals by eating right to stay fit.
  • Nusra Deputy Features Editor
Subway

QSR-chain Subway® has launched a new campaign to encourage people to keep up with their New Year resolution of staying fit and active.

The new film shows people engaged in intense fitness activities that require ample energy and a nutrition-rich diet.  

 

Urging people to pursue their goals without compromising on nutrition, the campaign film showcases Subway®India’s refreshing offerings that include freshly baked bread, freshly cut veggies and a wide variety of veg and non-vegfillings. With messages that include ‘Stay Fresh’ and ‘Keep Going’, Subway® India exhorts everyone to adhere to their fitness goals by eating right to stay fit.

 

Also Read: US-based Subway closes more outlets during the pandemic

 

“Subway® has always been trusted for offering healthier alternatives to people who are looking for a quick bite on-the-go. Through this initiative, we want to emphasize and reiterate that our menu is designed keeping in mind the guests’ aspiration of leading an active lifestyle,” shared Shuchi Monga, Head of Marketing, Subway®-South Asia.

 

The campaign film is now live on the brand’s social media accounts and will be broadcast exclusively on leading digital platforms.

 

Present in over 100 countries, all Subway® restaurants are owned and operated by almost 21,000 Franchise Owners who employ hundreds of thousands of people globally. Franchise Owners and the company are committed to eliminating hunger by supporting hunger relief programs around the world.

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