Subway India launches 'Sub of the Day' across India
Subway India launches 'Sub of the Day' across India

QSR chain Subway® has introduced a new version of its flagship ‘Sub of the Day’ (SOTD) value offer across its restaurants in India.

Guests at Subway® will now be able to enjoy the brand’s most popular and scrumptious sandwiches at discounted prices starting at just Rs 145.

Also Read: Restaurants Unlock 2020

To promote the SOTD offer, Subway® India has rolled out a promotional film across its social media accounts.

“We wanted to do something special for our loyal guests who we would love to see back in the restaurants. Sub of the day remains our most successful offering till date and hopefully with this exciting mix of new sandwiches, it would encourage guests to walk in to try them out,” shared Shuchi Monga, Head of Marketing, Subway®-South Asia.

The campaign film is a quirky animated take on the reactions people have when they find their favourite subs featured in the offer. The upbeat music makes the celebratory feeling more pronounced and the visual treatment given is akin to that of strip comic books. The campaign is now live and is running across all digital platforms.

Link to YouTube: https://www.youtube.com/watch?v=9sGfGK01D0I&feature=youtu.be

The new 2020 SOTD menu offers Veg Shammi and Tuna Subs every Monday and Thursday, Chatpata Chana and Chicken Slice, every Tuesday and Friday, Corn & Peas and Chicken Kofta, every Wednesday and Saturday Tandoori Tofu and Chicken Teriyaki, every Sunday.

May Interest: Subway reopens outlet at Bengaluru airport with ‘Fresh Forward’ design

During the recently concluded Indian Premier League (IPL), Subway® India had also introduced ‘Buy two get one free’ limited time offer for guests on order, dine-in or takeaways, at participating restaurants.            

 
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