
Burger Singh, India’s homegrown burger QSR brand, has opened a new outlet in Darbhanga, further strengthening its presence in Tier 2 and Tier 3 markets. The launch aligns with the company’s strategy to tap into high-growth regions where demand for organised quick-service restaurants is rising.
The brand has been expanding steadily across Bihar, gaining strong traction among students, young professionals and families looking for quality, affordability and reliable service. With its India-centric menu and standardised taste, the new Darbhanga outlet brings the same experience offered across Burger Singh locations nationwide.
Darbhanga, one of Bihar’s rapidly growing urban hubs, marks a key milestone in the brand’s expansion plan. Burger Singh now aims to scale up further in the state, targeting 5–7 additional outlets over the next 12–18 months. Upcoming focus markets include Patna, Bettiah, Saharsa, Begusarai and Samastipur cities chosen for their growing population, rising incomes and evolving food cultur
This expansion is part of Burger Singh’s broader nationwide growth strategy, driven by its Owner-Partner franchise model, which supports entrepreneurs in emerging cities with lower-risk investment opportunities.
Speaking on the expansion, Bhargav P V, Chief of Staff, Burger Singh said, “Bihar has been an exciting market for us. Towns like Darbhanga, Muzaffarpur, Bhagalpur, and Purnea have shown strong traction, and we see tremendous potential in Tier 3 cities where organised QSR demand is still underserved. Our expansion here is aligned with the broader vision of building a strong national footprint in high-opportunity regions.”
With the new Darbhanga outlet now open, Burger Singh reaffirms its commitment to serving high-quality, flavour-forward Indian burgers across India’s fastest-growing cities, especially in markets where modern QSR options are still limited.
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