KFC to launch vegan burger called ‘The Imposter’ in UK

The burger is being tested in London, Bristol and the Midlands for four weeks.
  • vaishnavi News Editor
Burger

Yum Brands Inc's KFC is planning to tap into the popularity of plant-based protein foods by launching a vegan version of its classic chicken burger at some outlets in the United Kingdom (UK).

The fast food chain is calling its new burger "The Imposter". The burger will have a fillet made from a meat substitute product, Quorn, instead of its classic chicken breast fillet.

The burger is being tested in London, Bristol and the Midlands for four weeks before the brand decides to roll it out nationally. KFC hopes to replicate the success that Greggs Plc has witnessed with its wildly popular vegan sausage rolls.

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