Jubilant FoodWorks enters into biryani biz with 'Ekdum'

Jubilant FoodWorks Limited has announced its entry into the biryani segment

Called as ‘Ekdum’, the brand is opening three restaurants in Gurgaon for delivery, takeaway and dine-in.

They are also aiming at opening more restaurants across Delhi-NCR in the next few months.

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“Ekdum will offer the widest variety of biryanis from across India to choose from. The chefs at Ekdum have brought together a selection of twenty different biryanis curated from various parts of India using authentic ingredients that bring out the unique flavours and signature tastes associated with the region,” shared the release.

In addition to biryanis, it will also offer kebabs, curries, breads, desserts and beverages starting at ₹99.

You can also place order via an app, a mobile and desktop website.

The owner of Domino’s Pizza and Dunkin’ Chain also entered into the casual Chinese category last year.

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"In line with our strategy of portfolio expansion, we are delighted to introduce Ekdum!,our new venture in the Biryani category. We see strong potential in this segment and are confident that Ekdum!, with its sharp and differentiated proposition will create a strong position for itself in the market," said Shyam S Bhartia, Chairman, and Hari S. Bhartia, Co-chairman, Jubilant FoodWorks Limited in a media release.

Jubilant runs 1,264 Domino’s Pizza restaurants across 281 cities with exclusive rights to develop and operate the pizza chain in India, Sri Lanka, Bangladesh and Nepal. It also operate 26 Dunkin’ Donuts restaurants in eight Indian cities.