Healthy food start-up Salad Days sees huge potential in Delhi-NCR

As the healthy foods market is fast picking up in India, Salad Days is all set to grow its presence. The healthy food start-up has launched its operations in Noida, after leading the market in Gurgaon and South Delhi.

Founded by Varun Madan, Salad Days was started with a vision to provide authentic salads as complete meals, and not just sides.

Madan said, “Back in 2013, we realised that there is a clear white space in the market for genuine healthy food, which is tasty and filling too. The customers didn’t have any clear option that served raw food as full meals. And the commonly-available salads and subs were not healthy because they were loaded with cream and mayonnaise. Hence, we introduced and an array of salads served with extra virgin olive oil-based vinaigrettes, which is the right way to have them.”

The brand has expanded its menu over the years with relevant healthy categories such as cold pressed juices, smoothies, pita pockets, baguette sandwiches and sugarless desserts.

“We are foolishly focussed about our brand positioning, which is healthy food only; and that is not going to change,” Madan stated.

Going further, Salad Days is poised to penetrate further in Delhi NCR and expand in other geographies by way of newer integrated business models.