deGustibus Hospitality to venture into casual dining space with its 50 LSR

deGustibus Hospitality, one of the renowned brands in fine dining segment, is now gearing up to explore the casual dining space. As per the recent development, the company, that runs Indigo and Indigo Deli restaurants, is on the verge of launching its 50 Limited Service Restuarants ( LSR), with an undisclosed name. The announcement came just after one year since the brand separated from its co-founder Rahul Akerkar over differences with its lead investor India Value Fund.

Revealing the information about the new project, Anurag Katriar, CEO, deGustibus said that all these units will cost Rs 1.25 crore each and will be installed across the country in the next five years. In India, there is a sharp shift away from fine dining towards casual dining. And the new chail will capitalise on this new particular segment.

Other chains have already started putting their hands on the recent shift in dinners' preferences. For example, Impresario's founder and CEO Riyaaz Amlani is firm that the urge to fine dine has collapsed and instead, people are interested in more casual options. Amlani's energies are now focused on his new Social chain of restaurants and shared work spaces.

Katriar informed the first unit of this LSR chain is likely to open in Mumbai, followed by Delhi, Pune and Bengaluru. The company will focus on housing these restaurants initially in prime downtown and central business districts, but he believes this business can be viable beyond.