Thums Up To Become $1 Billion Brand In 2 Years

Coca-Cola India said that it intends to make its cola brand, Thums Up, the first home-grown billion dollar beverage brand in the next 2 years. Company also launched the first ever variant of Thums Up, Thums Up Charged, which the company claims is much more stronger than the previous version.

Company and its bottlers will invest suitably in launching new packs, expanding distribution and augmenting manufacturing capacity to increase the sales of Thums Up by 2020.

Coca-Cola India had earlier last year said that it aims to more than double retail sales of its mango beverages brand Maaza to one billion dollar by 2023, as part of its strategy to widen fruit based business.

Vijay Parasuraman, vice president marketing, Coca-Cola India & South West Asia said “We thought that Maaza will be the first home-grown brand from from Coca- Cola India's stable to attain one billion dollar sales mark but when we assesed the growth of Thums Up, we realised that it can reach one billion dollar in revenue even before Maaza”.

According to data by research firm Nielsen, Thums Up, which Coca-Cola had acquired from Ramesh Chauhan’s Parle in 1993, is the country’s leading cola brand, ahead of Coca-Cola and rival Pepsi.