This flagship store will be launched at the Bengaluru International airport

Online food delivery platform Freshmenu is opening its first offline store. This flagship store will be launched at the Bengaluru International airport.

K Ganesh, who has invested in Freshmenu, said the outlet will open this year and is mainly being opened for branding purposes. He said there are no plans to launch more outlets. “The airport gets a huge footfall. We had been getting a lot of demand and queries from customers to launch an outlet there. The menu will be tweaked a bit to suit more take-out options.

Unlike food delivery companies Swiggy and Zomato, Freshmenu prepares meals in its own kitchens and delivers them. Other new age food players that have taken the online-plus-offline route include Mumbai-based Faasos, Delhi-based Chaayos, and Bengaluru-based ChaiPoint and Brekkie.

Many food players have struggled in recent times. Thin margins and waning venture capital investments have pushed online-only companies like TinyOwl and Yumist to either shut down or restrict their operations.

Since its launch in 2014 in Bengaluru, Freshmenu has expanded its menu and extended its presence to Mumbai and Delhi-NCR. In 2015-16, Freshmenu had Rs 34 crore in losses on revenue of Rs 31 crore. The company says it gets about 12,000 orders every day. Bengaluru accounts for 80% of it. The company has so far got $22 million in funding from investors including Zodius, and Lightspeed Venture Partners.