- February 23, 2018 / 2 min readThe launch of the outlet the brands first in Noida has exposed the company s strategy of operational expansion and has highlighted its strong growth trajectory
Books, it is said, are a uniquely portable magic. It is this magic of words and literature that The Beer Café, India’s largest alco-beverage chain, is invoking for its bibliophilic patrons with a book-themed outlet at Logix City Centre Mall.
The total number of its outlets has gone up to 37 across India, with 18 outlets being launched in Delhi NCR alone. The launch of the outlet, the brands first in Noida, has exposed the company’s strategy of operational expansion and has highlighted its strong growth trajectory.
Situated at one of the most prominent hubs in Noida, the outlet combines an artful ambience, heavily derived from literary influence infused with the brands open and inviting social setting. Its mesmerising décor is replete with puntastic brew-based wordplays on popular book titles that will delight and enthral bibliophiles.
Rahul Singh, Founder & CEO, The Beer Café, speaking on the launch of its Noida outlet said, “Some of the most famous authors have often expressed the charm of alcohol when it comes to art. Our latest outlet in Noida is aimed at capturing this synergy. With an ambience perfectly suited for sparking conversations and ideas we are confident that beer lovers will enjoy this dedicated space. Who knows, we might just catch the next batch of Hemingways and Bukowskis sitting there, cradling their pints and typing their way towards literary glory!”
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