Subway Launches Sub of the Day in New Avatar

The promotion is being supported with a multimedia marketing campaign consisting of above-the-line TVC Digital and Social media Print Radio Mobile Out of Home Billboards
  • Franchise India Buereau
Restaurant India

World’s largest sandwich restaurant chain Subway, has introduced a new version of its flagship Sub of the Day (SOTD) value offer for Indian consumers. The guests at Subway can now relish their favourite SOTD sandwiches at an attractive price twice a week.

Sanjiv Pandey, Marketing Manager, Subway South Asia said, “Sub of the Day is a very popular and well-liked value offer. Choice of a veg and a non-veg sandwich adds to the appeal. What’s more, a special treat awaits our guests every Sunday till April-end with a limited time offer on two premium subs, namely, Chicken Peri-Peri and Spicy Mixed Beans.”

The whole communication program revolves around the idea that people love to repeat their favourite things frequently. And that extends across all facets of their lives.

The promotion is being supported with a multimedia marketing campaign consisting of above-the-line TVC, Digital and Social media, Print, Radio, Mobile, Out of Home Billboards.

Pandey said, “As an increasing number of Indians are opting to eat-out, providing them great eating options remains as crucial as offering them great value for money. The wide-ranging Subway menu ensures that guests have plenty of options to choose from, both in vegetarian and non-vegetarian categories.” He added Fifty percent of our menu caters to vegetarian-only guests. The same has been kept in mind while designing the construct of the new Sub of the Day product mix.

SUBWAY remains a favourite with guests seeking customisable fresh, healthy food. The brand currently operates through 625-plus restaurants in more than 70 Indian cities.

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