Quick Service Restaurant WAFL To Open First Outlet In India

Popular waffle chain, WAFL having 50+ Quick service restaurants (QSR) outlets all over the world, is all set to enter the Indian market, with first flagship store opening at the SDA market.

Targeting a revenue of Rs. 60 crores by 2018, WAFL will soon open stores in GK-1, Punjabi Bagh, followed by Bengaluru and Surat for its first phase launch.

By 2020, the company aims to open 250 stores pan India, with a targeted revenue of Rs. 200 crores.

"We are going to be present in each state of India by 2020. Apart from Gujarat and Rajasthan which will have vegetarian menu, all other states will have non vegetarian products also in the menu. Apart from franchisee stores, we will also come up with our own flagship, company operated stores. We are overwhelmed, by the response we got from our SDA outlet," shared international business head, WAFL, Adzhai Sharma.

The WAFL food range will include a large range of waffle products namely Hongkong WAFL, Belgian WAFL, WAFL Corn Dog, WAFL Sandwich, WAFL Pie and the unique J-Tube for soft serve.

"Consumer is more health conscious now and caught up with the fast paced life, so through our QSR we want to serve deliciously healthy food, to help them maintain their health conscious need. We are positive that Indian market will like our products, we are eyeing pan India expansion," quoted executive partner, Rajeev Chawla.