​Parag Milk Foods eyes to open 120 Gowardhan Shops in the FY-16

Parag Milk Foods claim to be the second largest share of India s cheese market is available in both packages milk and milk products
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Parag Milk Foods, a dairy company based in Pune, has planned to open 120-150 Gowardhan Shops by the end of FY-16.

It claims to be the second largest share of India's cheese market is available in both packages milk and milk products.

The company is palnning to convert all its existing shops in Maharshtra to uniform format to be designed under Gowardhan Shop.

Mahesh Israni, Chief Marketing Officer, Parag Milk Foods Ltd., said that it is looking forward to open these shops on franchise basis.

It has also planned to expand its existing number of brands from four to seven by the end of next year.

Israni also added, "It will not be just re-branding of the existing Gowardhan dairy whitener. We will be launching an entirely new product of a better quality than the existing one."

Parag will be launching its sixth brand in the category of whey products. "We are about to complete the setting up of a separate factory for the consumer products like protein mix powder," said Devendra Shah, chairman, Parag Milk Foods.

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