Nestle pledges to cut sugar in breakfast cereals by 10% by the end of 2018

Swiss food giant, Nestle has pledged to cut sugar in its cereals by a further 10 percent across the UK by the end of next year, in a move to make some of its most popular breakfast foods healthier, HuffPost UK reports. 

The global confectionery brand said that the move will cut around 225 million fewer teaspoons of sugar from the UK population’s diet.

It said the reformulations would continue to reduce sugar and salt while increasing levels of whole grain, with its cereals sold in the UK last year containing an extra 3600 tonnes of whole grain compared with 2003.

In the UK, Nestlé sells cereal under the Cheerios, Clusters, Shreddies and Shredded Wheat brands among others.

Gharry Eccles, UK regional vice president of Cereal Partners Worldwide, which makes Nestle cereals, said, "Offering consumers healthier and tastier cereals is one of our top priorities, and we are determined to make breakfast even better for everyone."