​HyperCity Retail expects to gain 10% of its portfolio from International food products by next year

HyperCity Retail has a presence in gourmet foods, besides a supply tie-up with UK-based supermarkets chain Waitrose.
  • Franchise India Team Editor
Restaurant India

HyperCity Retail, part of the K Raheja Corp Group, plans to maintain a sustained focus on international food products as it expects the segment to account for 10 per cent of its portfolio next year, a company official said.

Ramesh Menon, CEO, HyperCity Retail, said, "Our clientele is upwardly mobile customers and we have been focusing on international products to cater to those who are looking for a global experience. We expect that 10 per cent of our sales will come from this segment in the next year or so."

Presently, the segment accounts for about 5-7 per cent of its sales, he said.

HyperCity Retail has a presence in gourmet foods, besides a supply tie-up with UK-based supermarkets chain Waitrose.

Menon said, "We are already testing the beta version. We will launch it soon, and will follow the hyper-local format."

"Presently, our customers might shop here every month, or twice a month typically. They use their local kirana stores for top-ups. We want to make it easier for these customers to purchase from us," he added.

This is also one step ahead in adopting an omni-channel presence with its own website to cater to urban customers, Menon said.

The company will focus on metros and tier I cities and look to open stores where it already has a presence.

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