Haldiram’s Branches out travel and tourism business

Haldiram s has started a travel firm called Travhos Experience and hired half a dozen tourism professionals to spearhead the travel services foray of the eight-decade-old company famous for its Indian snacks and restaurants
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Indian snacks firm Haldiram’s is making it concrete and branching into travel and tourism business to tap India’s booming tourism industry.

Haldiram’s has started a travel firm called Travhos Experience and hired half a dozen tourism professionals to spearhead the travel services foray of the eight-decade-old company famous for its Indian snacks and restaurants.

Siddharth Sharma, general manager of Travhos like SOTC or Thomas Cook said the newly formed company will sell everything from packaged tours to adventurous treks. “Our model is to make all kind of travel experiences accessible to the public.”

He said the company will offer services in heritage, spiritual, adventure, business and other travel packages for India and abroad.

Haldiram’s will start its travel services in the Delhi region in coming weeks and will market its travel products in its sweet outlets and restaurants. Later on, the company plans to sell its travel services from its outlets and restaurants.

Beginning with a small shop in Bikaner in 1937, Haldiram’s survived disputes and break-ups in the original Agarwal family. Haldiram’s is the biggest brand of those launched by the Agarwals.

The company has three distinct areas of operations with Haldiram’s Snacks and Ethnic Foods that clocked Rs 2,136 crore from the northern region last year, Nagpur based Haldiram’s Foods International that caters to western and southern Indian markets with annual sales of Rs 1,613 crore and a much smaller company, Haldiram Bhujiawala, for the eastern market with revenues of Rs 298 crore in FY16, data from Tofler, a company research platform, showed.

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