Gökçe eager to open branches of his mini-chain, Nusr-et

Gökçe opened his first restaurant in 2010. Today, he has five steakhouses — primarily in Turkey, one in Dubai— and two burger restaurants.
  • Franchise India Buereau
Restaurant India

Gökçe is poised to open branches of his mini-chain, Nusr-et, in London and Midtown.

And while the Manhattan branch is going into the space occupied by China Grill (60 W. 53rd St.) since the 1980s, a spokesperson from the still-open China Grill told that the Post got the address wrong — though the restaurant's Twitter and Facebook accounts have not acknowledged the alleged mistake.

Gökçe, the son of a mine worker who began his career as a butcher's apprentice at the age of 14, says his dramatic salting of steak wasn't showing off for the camera.

He said, "It is just my signature. You can think of it a kind of final touch for a painting. It was a final touch to the meat; I was blessing the meat."

Gökçe opened his first restaurant in 2010. Today, he has five steakhouses — primarily in Turkey, one in Dubai— and two burger restaurants.

CNN Travel caught up with him at his newest restaurant in Dubai, where they found that, “Gokce is even more passionate about meat in person than he is in his videos. With his signature tight black and white T-shirts —and, arguably, even tighter pants — he greets patrons personally, often serving and carving their dishes table-side.”

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