Foodpanda's 400cr Investment goes to logistics

Leading online food-delivery company Foodpanda has decided to invest Rs 400 crore to scale up technology, ensuring seamless experience for partner restaurants, users and riders across all the metros and other key cities in the country. A top company official said the company in addition plans to hire 2, 5000 delivery riders in the next 12 to 15 months.

It said, the company is focussing more on enhancing the inter-restaurant relationships. Foodpanda is planning to provide them with superior backend technology and provide assistance through their own delivery network.

The company said it is also looking for selected interventions for key partner restaurants to create a significant long term business value.

The investment further will focus on creating transparent, more efficient and timely procedures for delivery logistics. The investment would also entail partner and rider recognition programs for better performance.

Pranay Jivrajka, CEO, Foodpanda India said, “Creating a strong delivery ecosystem backed by technology is one of the most fundamental needs of the Indian food tech industry. We at Foodpanda recognise this and are investing INR 400 crore to further strengthen our delivery network across all the metros and other key cities.”

Jivrajka added, “We are also ramping up our last mile connect by hiring 25000 delivery riders. This is in-line with our go to market strategy to make a difference in the food ordering experience of our restaurant partners, customers and riders.”