- March 30, 2017 / 2 min readExisting range of Dr. Oetker's food service division boasts of over 150 products that are currently used by leading QSRS, restaurants, cafes and local eateries across the country.
Dr. Oetker India, one of the leading purveyors of western cuisine to India and the retail leader in Western Sauces & Spreads, leverages its global expertise with launch of its sub-brand 'Dr. Oetker FunFoods Professional'.
Oliver Mirza, Managing Director & CEO, Dr. Oetker India said, "Dr. Oetker is an expert and retail market leader in Western Sauces and Spreads segment in the country and our aim is to further strengthen the food service division with rebranding.
Food Service division at present contributes to 25% of our overall revenue and the endeavour is to double the contribution in next couple of years. We expect that the rebranding of the range under ‘Dr. Oetker FunFoods Professional’ and working together with clients as solutions providers will enable us to propagate our range of products and penetrate the market further. The launch will also be supported by various ATL and BTL activities."
Existing range of Dr. Oetker's food service division boasts of over 150 products that are currently used by leading QSRS, restaurants, cafes and local eateries across the country.
It caters to HoReCa and many leading QSR brands like KFC, Domino’s, Pizza Hut, Taco Bell, Costa Coffee, Subway, various 5 star hotels and airlines.
The move aims to reinforce the brand as an expert and solutions provider in western food ingredient category for Hotels, Restaurants, Cafes, Bakeries, Fast Food joints, and Caterers.
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