- November 25, 2015 / 2 min readWhile Double Cheese Crunch Pizza will cost an additional Rs85 for the spread, Custard Bliss will cost Rs.49, he said.
After the success for Navratri special food last month, Domino’s Pizza India’s largest pizza delivery chain, launched Double Cheese Crunch Pizzas and Custard Bliss Dessert at “affordable prices” in an industry-first step, reported Business Line.
“The chain is also working on plans to launch three-four new products in the next 12 months,” said S Murugan Narayanaswamy, Senior Vice-President, Marketing.
While Double Cheese Crunch Pizza will cost an additional Rs.85 for the spread, Custard Bliss will cost Rs.49, he said.
Presently, Domino’s has nearly 950 restaurants across 220 towns and cities. It had launched a customised all-vegetarian menu in 164 of these restaurants during the Navratri week in October, mostly in Gujarat and Maharashtra.
Jubilant FoodWorks Ltd based at Noida holds the master franchise for Domino’s Pizza and Dunkin’ Donuts brands in India. Dunkin’ Donuts, which has around 70 outlets in the country, recently launched a cake with a shelf life of two months.
Domino’s leads pizza chain market with a nearly 72 per cent share, according to the Euro Monitor Consumer Food Service Report, 2015. Overall, Jubilant has an almost 20 per cent market share in the food industry.
After the US, India is the largest market for Domino’s Pizza. Now, Jubilant plans to open 150 new Domino’s and 30 new Dunkin’ Donuts outlets in the country by this fiscal.
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