- December 27, 2017 / 3 min readDabur has been expanding its packaged fruit juice range with the launch of new variants like Mausambi juice under the R al brand
FMCG major Dabur India has launched its packaged fruit-based mocktails in a ready-to-drink format under the Réal brand. Company claims it is the first ever redy-to-drink mocktail in India which is specially crafted by professional mixologists and marks another first for Dabur.
Réal Mocktails has two variants Virgin Mary and Virgin Pina Colada. The Réal Mocktails will be available in 1-litre Tetrapaks, priced at Rs 110.
Mayank Kumar, Marketing Head-Foods, Dabur India said “Consumers in India today relish the experience of having Mocktails at restaurants and bars and wish to enjoy the same taste and experience at home with their friends and family. However, they are not sure of the right ingredients, mixes etc to create these mocktails. With Réal Mocktails, we are taking away the hassle of creating these tasty mixes to spice up their house parties, and giving our consumers are ready-to-serve option that’s made with real fruits. This would help make their house parties and social gatherings so much more fun and interesting when it comes to choice of beverages. Dabur is the pioneer in the packaged juice market in India and we have continuously strived to stay relevant to our consumers by launching new variants to cater to their varied needs and occasions. Our understandings of Indian consumers taste palate and preferences have helped us stay ahead of the curve in satisfying their needs. Even with the Réal Mocktails, we are launching the most preferred Mocktail drinks in India.”
Dabur has been expanding its packaged fruit juice range with the launch of new variants like Mausambi juice under the Réal brand, besides introducing Jamun and Amla under the Réal Wellnezz brand to create further excitement in the market and give consumers a wider portfolio to choose from.
Dabur said in a statement “Réal Mocktails do not have any added preservatives and have been prepared by experts with the right ingredients and mix. Company further expanded its presence into newer formats with the launch of Réal VOLO, which marked its entry into the aerated fruit beverage category. The launch of Réal Mocktails is another step forward in expanding the category”.
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