- September 27, 2017 / 3 min readSince starting in 2012 Blue Tokai has been providing beans from coffee estates located in Karnataka and Tamil Nadu It supplies coffee not just to corporate offices but also to home brewers and cafes in Gurugram
Blue Tokai Coffee, a retailer of roasted beans and operator of a cafe chain known for its brewing techniques and variety of flavors, is set to open an outlet on MG Road in Gurgaon this month, its first outside New Delhi and Mumbai.
Rhea Sanghi, community manager at Blue Tokai said “Gurugram was selected because it is a hub of young urban professionals along with a large population of Korean and Japanese nationals with the habit of consuming good coffee, said. We already have a strong customer base in Gurugram from our online business, so opening up a physical cafe in the city was the next logical step. We recently conducted a brewing class in Gurugram, which attracted people from different backgrounds. Blue Tokai notched up Rs 5 crore of sales in the past year and invested about Rs 40 lakh in the Gurugram cafe”.
Since starting in 2012, Blue Tokai has been providing beans from coffee estates located in Karnataka and Tamil Nadu. It supplies coffee not just to corporate offices, but also to home brewers and cafes in Gurgaon.
The company, started by Matt Chitharanjan and his wife Namrata Asthana, is trying to broaden the coffee experience for customers by introducing modern barista techniques such as weighing espresso shots, offering a variety of brewing methods and getting their baristas to engage with customers to explain what they do.
Sanghi said a wide range of customers who had embraced its brewing techniques and roasted coffee beans were the sole reason for Blue Tokai’s growth. The company plans to open more outlets in Delhi and Mumbai and is looking at starting its third roasting unit in south India next year.
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