- April 29, 2015 / 2 min readBurger King also revived its promotion of lower-priced chicken nuggets in January responding to similar efforts by rival McDonald s
Restaurant Brands International, the parent company of Burger King and Tim Hortons reported first-quarter financial results with an increase in sales at its both restaurants.
The system wise sale at Burger King has increased by 9.6 per cent during last three months that ended on March 31st.
Daniel Schwartz, CEO, Restaurant Brands International, said "We are off to a strong start in 2015, having achieved one of our best quarters of comparable sales growth in years for both of our iconic brands, Tim Hortons and Burger King.”
However, Burger King's first-quarter sales growth was largely driven by new products and promotions, including the "$2 for $5" platform and the Spicy BLT Whopper sandwich, the company said in a statement.
Burger King also revived its promotion of lower-priced chicken nuggets in January, responding to similar efforts by rival McDonald's.
“We continue to execute on brand-specific strategies across marketing, operations and development. We have established a solid foundation in our first full quarter as RBI and will look to build on this momentum throughout the rest of the year,” added Schwartz.
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