British Retailer Marks And Spencer Recruits Marketing Director For Its Food Business

Sharry Cramond would join on Jan 29 in the new role of marketing director food and hospitality
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British retailer Marks & Spencer has recruited a marketing director for its food business as it seeks to get the division back on track after a year of underperformance.

Sharry Cramond would join on Jan. 29 in the new role of marketing director, food and hospitality. She comes from U.S. firm South-eastern Grocers and has also worked for Tesco and Coles Australia.

The group re-set its strategy in November, two months after retail veteran Archie Norman joined as chairman.

M&S's food business, which is focused at the premium end of the market, has reported four straight quarters of like-for-like sales decline - the latest in the key Christmas quarter.

Nathan Ansell, currently marketing director customer & loyalty, has been appointed to the new role of marketing director, clothing & home, while Rob Weston will move to be marketing director, brand & customer.

The marketing revamp is the latest in a raft of new year announcements from M&S. It has already detailed changes to its technology function and clothing and home logistics operation.

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