- May 20, 2017 / 2 min readThe biscuits available in three variants Choco Nut Butter Almond and Berries and Nuts will be available at Rs 10 for 30 grams and Rs 25 for a 75 gram pack
Indian biscuit maker, Britannia Industries has expanded its premium cookie category with the launch of Good Day -Wonderfulls.
With the launch, the company seeks to further strengthen its brand in the cookie category and compete with rivals ITC, Parle and Unibic.
Good Day is Britannia’s largest brand with a revenue of Rs 2600 crore. The Bengaluru-based company is now primarily focusing on cookies, which is emerging as one of the fastest-growing categories in biscuits in India. Premium cookie category is valued at Rs 4000 crore.
Ali Harris Shere, VP, Marketing, Britannia Industries, said, “The mid-premium cookie segment has grown by 23% last year which clearly indicates that Indian consumers are upgrading to indulgent cookies. They now demand unique formats and richer cookie experiences.”
The biscuits available in three variants, Choco Nut, Butter Almond and Berries and Nuts, will be available at Rs 10 for 30 grams and Rs 25 for a 75 gram pack.
The company holds over 30% share in the Indian cookie market and has recorded a revenue of about Rs 8500 crore in 2017.
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