Indian food service industry is expected to reach US$ 78 billion by 2018 and India's organic food market is expected to increase by three times by 2020.
Restaurateurs have realized that identifying specific needs and wants of your particular market segment makes the business more successful. Changing market trends in recent times have made sure businesses carve out a niche and then thrive on it.
The size of total market (organized and unorganized) is INR 3,09,110 crore and is projected to grow at a CAGR of 10 per cent to reach INR 4,98,130 crore by 2021.
Redesigning plays predominant role to boost the chart up again and many known global restaurant chains i.e., KFC, McDonald's and Subway are using the same method to bring customers back to their place.