In 2019, over 20 lac cases of gin were sold with the market growing at a 9% CAGR annually.
Over the years, alcohol has come up as a major companion to food all credits to the ever evolving Indian palates which is undergoing a change.
Wine compliments food and increases sale of a restaurant.
Mixologist Rohan Matmary says, "Millennials prefer Gin and Modern whiskeys as the base to their cocktails."
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