Eating habits in India changes as per region and taste, according to a latest research by cloud-kitchen brand Cross Border Kitchen, those who are living alone preferred meal bowls above all else. Also, the the sale for meals in a bowl went up by 20%.
However, according to their research and orders placed over their website, biryani as a category de-grew, while burger category grew. The survey showed said that the consumption and sale of burgers went up by 9% pointing towards the culture of binge-watching while also enjoying your favorite thing to eat.
Burgers are believed to be that one favorite food-item because they aren’t very heavy and hence can be eaten at multiple times while doing office work or while catching up on a movie or a show. A lot of time on the consumer’s hand is believed to be the reason behind the rise in the consumption of light yet tasty food option like a burger.
A similar research by Cheferd Foods that own brands like Pizza On My Plate, Burger In My Box and Deli Salad Company, said that, “customers are cuisine agnostic however Italian, burgers and biryani are top most preferred cuisines across.”
The "StatEATistics report: The Quarantine Edition" from food delivery platform Swiggy found that Indians ordered biryani over "5.5 lakh times" from their favourite restaurants.
It was followed by butter naan and masala dosa at 3,35,185 and 3,31,423, respectively.
Biryani has topped the list of most ordered dishes for the fourth year in a row, the food delivery platform noted.
Indians didn't forget to indulge their sweet tooth in the uncertain months of lockdown. Their favourite comfort food during the lockdown period was the moist and decadent Choco Lava cake, ordered around 1,29,000 times.
CBK also mentioned in its research that Delhi’s undying love for Dal Makhni and Butter Chicken continued COVID or not. “Delhi has been falling in love with Dal Makhni and Butter Chicken all over again during the phase of lockdown. Our survey shows that the sales of these two SKU’s stayed consistent with the pre-COVID numbers showing that comfort food, food that we have been relishing for generations never succumbs to anything, not even a pandemic,” added the report.
Also, people are ordering momo as one of the most preferred snacking at home making the sale double. It also shows momos is very well accepted as an Indian meal and not part of Chinese cuisine.