Zomato to start 'Name & Shame' feature for restaurants

Zomato, the restaurant search engine which started the online food ordering service few days back, is also planning to create a marketplace for restaurant owners that will allow them to buy them kitchen equipments and cutlery, help with licences, look for suppliers and vendors and decide among various restaurant-related solutions among others. According to Zomato this is part of the ‘Zomato Base’ which the company is planning to launch in November.

"All you need to do as a merchant is know where you are opening your restaurant and know what kind of restaurants you want to open. Everything else, Base will help you decide," shared Surobhi Das, COO, Zomato.

Zomato is also introducing a new 'Name and shame' feature for restaurants who have been found guilty of obtaining reviews through unethical practices, wherein it will start displaying a yellow badge alerting consumers to exercise discretion while browsing reviews.

And the company will have more control over managing reviews; more particularly negatives ones that are published on Zomato, to protect their business.